Witeguregutangirakumushinga wawe ukurikira wo kwerekana umushinga?
Supermarket Ibihangange byo muri Ositaraliya: Inzira, Udushya, n'abayobozi b'isoko
Australiya, iri ku mwanya wa gatandatu mu bihugu binini ku isi, yabaye itara ryamamayeibirangotubikesha imiterere myiza yubucuruzi nabaturage bafite ireme.Ibi byagaragaye cyane cyane mu rwego rw’ibiribwa, aho ibicuruzwa bigenda byiyongera cyane kubera ko igihugu gifite isoko ryiza.
Muri Ositaraliya, guhatanira ibicuruzwa bizwi cyane mu bice bitandukanye biragenda byiyongera, bikagabanya icyuho cy’isoko.Izi mbaraga zitezimbere ibidukikije aho ibicuruzwa na serivisi byujuje ubuziranenge bihagije kubakiriya ba Australiya, bishimira amahitamo menshi.Ubwinshi bwamahitamo aha imbaraga abenegihugu guhitamo gusa ibihuye nibyo bakunda, bikagira uruhare mubikorwa byogucuruza no guhaha.
Kuva muri supermarket zo muri Ositaraliya zitanga ubunararibonye bwo guhaha kugeza ku masoko y’ibanze akoresha ingengo y’imari, ubuziranenge bukomeza kutavogerwa, bigatuma ibikenerwa byose by’ibiribwa byujuje ubuziranenge.
Haba ushaka amaduka manini meza ya Ositaraliya cyangwa agaciro keza kumafaranga, iyi ngingo itanga ibisobanuro byose byingenzi bikenewe kugirango ugendere ahantu nyaburanga hatandukanye muri Ositaraliya.
Imiterere ya Supermarket zo muri Ositaraliya mu 2023
Mu 2023, ahantu nyaburanga muri supermarket muri Ositaraliya herekana amaduka y'ibiribwa 2,186, byerekana ko byagabanutseho 0.7% ugereranije n’umwaka ushize.Iri gabanuka ryihishe ryerekana imiterere yo guhatanira isoko ryo kugurisha mugihe amaduka ahuza nibisabwa nabaguzi.
Ubunararibonye bwa Supermarket idasanzwe Hasi munsi
Amaduka manini yo muri Ositaraliya atanga uburambe bwihariye bwo guhaha, kubatandukanya nabagenzi babo kwisi.Imiterere nini yububiko yagenewe guhuza ibyangombwa byose biteganijwe kugurishwa, bitanga urugendo rwuzuye rwo guhaha munsi yinzu.
1. Kuba mu gihugu hose:
Hamwe n'iminyururu ikwirakwira mu gihugu, supermarket ziherereye muburyo bwo gukorera imiryango itandukanye.Ibi bigo bikoresha tekiniki zigezweho zo kurinda ibicuruzwa byazo, bikagabanya neza ibibazo byubujura.
2. Ibikorwa byo guhaha birambye:
Amaduka menshi yo muri Ositaraliya yashubije ibibazo by’ibidukikije atanga ahantu hagenewe abakiriya gusiga imifuka y’ubucuruzi.Iyi gahunda ishishikariza abaguzi kongera gukoresha imifuka no kuyitwara mu ruzinduko rwabo rutaha, byerekana ubushake bwo kuramba.
3. Ibicuruzwa bitandukanye:
Imico itandukanye ya Ositaraliya yatumye supermarket zibika ibicuruzwa bitandukanye.Ibi byatumye amarushanwa arushaho kwiyongera, ashishikariza abadandaza gutandukanya amaturo yabo.Ubu biramenyerewe kubona ibicuruzwa bitandukanye biva mubikoresho byo murugo hamwe na elegitoroniki kugeza imyenda n'ibiribwa munsi yinzu imwe, bikagaragaza ibipimo bishya kububiko bwa Australiya.
4. Ibyifuzo byaho:
Abanyaustraliya bazwiho uburyohe bwo gushishoza no gusaba ubuziranenge.Ibi byagize ingaruka ku guhitamo ibicuruzwa biboneka muri supermarkets, byemeza ko ibintu byinshi byujuje ubuziranenge kandi bishimishije bitangwa.
Kwakira ibihe bya Digital muguhaha ibiribwa
Guhindura inzira yibisubizo bya digitale byagaragaye cyane hamwesupermarketsgukoresha urubuga rwa interineti kugirango rugere kubakiriya babo.Kugenda munzira nyabagendwa cyangwa guhangana nurujya n'uruza birashobora kuba ingorabahizi kuri benshi, niho hajya gukinirwa ibiribwa kumurongo.Muri Ositaraliya, amaduka manini nka Tesco na Morrisons, ndetse n'amaduka yihariye nka Islande, atanga uburyo bwo kugemura urugo.Iyi serivisi igera no mubucuruzi bwibiryo gusa kumurongo, byashizeho icyuho kumasoko.Kuboneka kubitangwa kumurongo, icyakora, biterwa nubutaka bwa geografiya, hamwe nibice bimwe bifite amahitamo menshi kurenza ayandi.
Serivisi zo kurya-Kit:Iyindi nzira igaragara muri Ositaraliya ni ukundwa kwamasosiyete akora ibiryo.Izi serivisi zitanga ibikoresho byabanjirije kugabanwa hamwe nibisubizo kugeza kumuryango wawe, bikagufasha kwishimira amafunguro yatetse murugo n'imbaraga nke.
Amaduka 10 ya mbere muri Ositaraliya
1. Woolworths: Kuganza Isoko ryo kugurisha
Woolworths yashinzwe mu 1924, yahindutse urunigi runini rwa Ositaraliya rufite isoko rya 37%.Ikora amaduka 995 kandi ikoresha abantu barenga 115.000, ikaba umusingi wubukungu bwa Australiya.Woolworths ni indashyikirwa mu gutanga ibicuruzwa byinshi kuva ku biribwa by'ibanze kugeza ku biribwa, bigaburira uburyohe butandukanye bw'abaguzi.Ubwitange bwo guhaza abakiriya bugaragarira mubikorwa bishya nka Bunch club, ituma abakiriya bagerageza ibishyaibicuruzwakandi utange ibitekerezo, hamwe na gahunda ikomeye yo guhemba izamura ubudahemuka bwabakiriya utanga amanota ashobora kugurwa kubigura.Woolworths kandi yateye intambwe igaragara mu buryo burambye, igamije kugabanya ibidukikije ku bidukikije binyuze mu bikorwa nko kugabanya imikoreshereze ya pulasitike no gukoresha ingufu.
2. Coles: Uruvange rwa Gakondo nagaciro
Coles yashinzwe mu 1914, ifite imigabane 28% yisoko kandi ikora amaduka 833 muri Ositaraliya.Azwiho agaciro-kumafaranga-yimyitwarire, yinjijwe mubiciro byayo hamwe ningamba zicuruzwa.Porogaramu nini ya Flybuys ya Coles nimwe mubihembo byuzuyeSisitemumu gihugu, guha abakiriya amanota ashobora kuvunja kugabanywa no kugurisha, bityo bigatuma abakiriya bagumana kandi banyuzwe.Coles yiyemeje kandi kugira uruhare mu baturage no kuramba, hashyizweho ingufu zigamije kugabanya imyanda no guteza imbere ibikorwa byangiza ibidukikije hirya no hinoibikorwa.
3. Aldi: Ongera usobanure neza
Aldi yahinduye isura ya supermarket yo muri Ositaraliya kuva yinjira mu 2001, kuri ubu ifite 10% yisoko hamwe namaduka arenga 570.Bitandukanye na supermarket gakondo, imishinga yubucuruzi ya Aldi yibanda kumikorere myiza hamwe nigiciro cyo hejuru kugirango itange ibiciro biri hasi cyane.Irabika cyane cyane ibintu-biranga ibintu, bigabanya gushingira kumafaranga yibiranga mugihe byemeza ubuziranenge.Uburyo bwa Aldi bwatangije paradizo nshya murigucuruza, ashimangira ko ibiciro biri hasi bidakwiye guhungabanya ubuziranenge, bwagiye bushimisha cyane mu gihe ubukungu bwifashe nabi.
4. Drake Supermarkets: Guhanga udushya kubakiriya
Supermarkets ya Drake, nubwo ari ntoya mubipimo bifite ahantu hasaga 60 gusa, yabaye aumuyobozimu guhanga udushya muri Ositaraliya yepfo.Drake yashinzwe mu 1974, yazanye bwa mbere ku isoko, nko mu iduka umutobe mushya hamwe na kombucha, hamwe na gourmet deli.Ibi bishya ntabwo bitandukanya gusa Drake nabanywanyi bayo ahubwo binatezimbere uburambe bwo guhaha mugutanga ibyoroshye no gukoraho ibintu byiza.Ubwitange bwa Drake mu guhanga udushya tw’abakiriya bukomeje gutera imbere no gukundwa.
5. IGA: Kurwanira Umucuruzi Wigenga
IGA ikora umuyoboro wububiko bwigenga 1,455 bwigenga, bukagira uruhare runini ku isoko rya Ositaraliya.Iyi moderi ishyigikira kwihangira imirimo mu kwemerera abafite amaduka guhuza ibyo batanze kubyo abaturage bakeneye.Amaduka ya IGA akunze kuba ihuriro ryabaturage, bikagaragaza ibyo ukunda kandi bigateza imbere uburambe bwo guhaha.Gahunda ya IGA Ibihembo irusheho kumenyekanisha uburambe bwabakiriya hamwe nibikorwa bigamije no kuzamurwa mu ntera.Byongeye kandi, IGA yibanze ku masoko yaho ashyigikira abaproducer ba Australiya kandi bigabanya amasoko atangwa.
6. Isoko ryumurima wa Harris: Inzobere mu biryo bishya
Isoko ry’imirima ya Harris ryashizeho icyuho ku isoko ry’ubucuruzi rya Ositaraliya kabuhariwe mu bicuruzwa by’ibiribwa bishya, biva mu murima, ndetse n’ibiribwa mu maduka 27.Uruganda rukora mumuryango kuva rwashingwa, Harris Farm ntabwo ari supermarket gusa ahubwo ni ahantu h'abakunda ibiryo bashaka ubuziranenge kandi bushya.Gahunda yabo yubudahemuka, Inshuti yumurima, itezimbere ibikorwa byabakiriya mugutanga ibicuruzwa byihariye no kugabanyirizwa ibicuruzwa, cyane cyane kubicuruzwa bihendutse, byita kubikenerwa nabaguzi bashishoza bashira imbere ubuziranenge kubiciro.
7. Ibiryo: Ibiryo bya Australiya yepfo
Yashinzwe mu 1871, Foodland yakuze iba ikigo gikundwa muri Ositaraliya yepfo gifite amaduka arenga 90.Ubu bucuruzi bufite umuryango bwishimira gutera inkunga abatanga isoko no gukomeza umuryango wunze ubumwe wumva mububiko bwarwo.Ibiribwa bitandukanya no kwiyemeza ibicuruzwa byaho, akenshi bitanga urubuga kubakora ibicuruzwa byaho mugihe iminyururu minini itabikora.Ibyo bibandaho kuri serivisi yihariye no kubigiramo uruhare rwabaturage, hamwe nakurushanwaibiciro, byemeza ubudahemukaumukiriyashingiro n'umwanya wihariye ku isoko.
8. Imirimo y'ibiryo: Umuyoboro rusange
Hamwe namaduka arenga 700 mugihugu hose, FoodWorks ikora nkikiraro hagati yubunini bunini nububiko bwaho.Icyitegererezo cyubucuruzi bwabo gishyigikira ibigo byigenga hamwe nububiko bwigenga, bitanga urwego rworoshye ruhuza ibikenewe byaho.Gahunda ya Smart Rewards muri FoodWorks yateguwe kugirango iteze imbere ubuzima bwiza mubaguzi muguhuza ibihembo kubiguzi byujuje ibyangombwa byubuzima.Ubu buryo bushya ntabwo butera imbere gusaumukiriyaubudahemuka ariko kandi bushigikira ibikorwa byubuzima bwabaturage, bigatuma FoodWorks igira uruhare runini mugucuruza bishingiye ku baturage.
9. Abaguzi b'inshuti: Umuyoboro-Umukiriya wa mbere
Inshuti Grocer, yahoze yitwa Four Square, ikora amaduka arenga 450 muri Ositaraliya.Uru ruhererekane rwamamaye muri serivisi nziza kandi uburyo bwa mbere bwabakiriya, byemeza ko buri duka rigumana urwego rwo hejuru rwo gutanga ibicuruzwa no guhuza abakiriya.Kuzamurwa mu ntera no kugurisha bisanzwe, byerekanwe muri Cataloge Yinshuti Yumuguzi, komeza abakiriya kandi utange agaciro kongerewe, bishimangira ubwitange bwikimenyetso cyiza na serivisi.Umucuruzi w'incuti akomeje kuba ahantu ukundasupermarket, uzwiho gukoraho kugiti cye no kumva abaturage.
10. Costco: Amashanyarazi menshi
Costco yahindutse umukinnyi ukomeye mumasoko yo kugurisha muri Ositaraliya hamwe nuburyo bwihariye bwabanyamuryango bushingiye kububiko.Kuva yafungura iduka ryayo rya mbere i Melbourne mu 2009, Costco yaguye igera ahantu 12 mu gihugu hose, itanga ibicuruzwa byinshi ku bwinshi ku giciro cyagabanutse cyane.Iyi moderi irashimishije cyane cyane mumiryango yita kubikorwa byingengo yimishinga nubucuruzi bushaka ubukungu mugura byinshi.Amafaranga yabanyamuryango, nubwo yabanje kugaragara nkimbogamizi, atanga amafaranga yo kuzigama igihe kirekire no kugera kumurongo wo hejuruibicuruzwa, gukora Costco ihitamo imbere kubakoresha-baguzi.
Supermarket yo muri Ositaraliya
Kugabana Isoko n'UbuyoboziMu rwego rwo guhatanira amasoko manini yo muri Ositaraliya, Woolworths afite ikamba hamwe n’umugabane wa 37% ku isoko, bituma uba urwego runini rwa supermarket mu gihugu.Ntabwo inyuma yinyuma ya Coles, hamwe nigice kinini cya 28%, igira uruhare runini mugushiraho imigendekere yubucuruzi nibyifuzo byabaguzi.Aldi, uzwiho ingamba zihamye zo kugena ibiciro, yazamutse cyane kuva kuri 4% muri 2009 igera kuri 11% uyumunsi, byerekana impinduka zijyanye no guhaha kugiciro.Metcash, gucuruza nka IGA, itanga isoko ryiza rifite imigabane 7%, yibanda kuri serivisi yihariye no gucuruza abaturage.
Ibyifuzo byabaguzi
Ibyamamare na DemokarasiWoolworths ntabwo ari nini gusa ahubwo ni na supermarket izwi cyane, aho 35% by'Abanyaustraliya babishyigikiye kubyo bakeneye.Coles ikurikiranira hafi, ikundwa na 35% byabaturage.Igishimishije, Aldi na IGA berekana inzira zitandukanye za demokarasi;Aldi akundwa cyane nabagabo (36%), mugihe itangwa ryihariye rya IGA rireba 35% byabaguzi.Woolworths yibasiye Gen Z, ifata 54% by'ibyo bakunda guhaha, ibyo bikaba byerekana ko ibicuruzwa byamamaye cyane ku bicuruzwa ndetse n'ibicuruzwa byumvikanisha abakiriya bato.
Gukoresha Ingeso
Isesengura ry'amafaranga akoreshwa mu biribwaNk’uko ibiro bishinzwe ibarurishamibare muri Ositaraliya (ABS) bibitangaza, Abanyaustraliya bakoresheje amadolari agera kuri miliyari 10.6 mu maduka manini guhera muri Gashyantare 2022, ugereranyije n’amadolari 485 kuri buri muntu.Ibi byagabanutse kuva muri Werurwe 2020, igihe kugura ubwoba bijyanye n’icyorezo cya SARS-CoV-2 byatumye amafaranga akoreshwa agera kuri miliyari 11.9, ni ukuvuga $ 562 kuri buri muntu.Aya makuru ntagaragaza gusa ingaruka zibyabaye ku isi gusa ku guhaha ibiribwa, ahubwo anagaragaza imihindagurikire y’iminyururu ya supermarket mu gucunga ibibazo bitangwa.
Kwagura Isoko no Kubaho kwa Walmart
Ingaruka mpuzamahanga yo gucuruzaBitandukanye n'ibiteganijwe, Walmart, igihangange cyo muri Amerika cyo gucuruza, ntabwo ihari muri Ositaraliya, yemerera ingufu zaho nka Woolworths na Coles kuganza isoko.Uku kubura ni akarusho keza kubigo byaho, bihuza serivisi zabo na demokarasi yihariye ya Australiya hamwe nibyifuzo byabo nta marushanwa ataziguye yatanzwe na Walmart.
Ibihe bizaza hamwe na interineti
Gukura no Guhindura DigitalUrwego rwa supermarket muri Ositaraliya rwiteguye gukomeza gutera imbere, bitewe n’ubucuruzi bwiza ndetse n’abakerarugendo benshi bashaka ibicuruzwa bitandukanye kandi byiza.Mu gusubiza, supermarket ntabwo zongera uburambe mububiko gusa ahubwo zirimo no kwagura imibare yabo.Kugura ibiribwa kumurongo biragenda byiyongera, hamwe nibirango byashizweho bihuza na e-ubucuruzi kugirango byuzuze ibyifuzo byabaguzi kugirango biborohereze.
Umwanzuro:
Mu gusoza, inganda za supermarket zo muri Ositaraliya zerekana isoko rikomeye kandi rigenda ryiyongera ryita kubaguzi batandukanye.Hamwe n'ibihangange nka Woolworths na Coles byiganjemo ibibera, hamwe nabakinnyi bashya nka Aldi na IGA bakora ibibanza byihariye, ibibanza birarushanwa kandi bikungahaye kumahirwe.Guhindura imikorere irambye hamwe no guhindurwa muburyo bwa digitale bishyiraho ibipimo bishya muriinganda.Mugihe amaduka manini yo muri Ositaraliya akomeje guhuza nibyifuzo byabaturage bagenda bangiza ibidukikije kandi bazi ikoranabuhanga, biteguye kurushaho gutsinda cyane mugihe kizaza.
Kubashaka ubuziranenge, ubudasa, nuburyo bworoshye muburambe bwabo bwo guhaha, supermarket zo muri Ositaraliya zitanga urwego rwisi rwisi rwihitirwa bigoye guhuza.Hamwe n’ishoramari rikomeje haba mu bikorwa remezo bifatika ndetse n’ikoranabuhanga, aba bacuruzi bemeza ko urwego rw’amaduka ya Ositaraliya rukomeza kuza ku isonga ry’isigucuruzaguhanga udushya.
Ihuze naUsTuragutumiye ngo dusangire ibyakubayeho nibyo ukunda.Nindesupermarketnicyo ukunda kandi kuki?Ubushishozi bwawe budufasha kumva no kugukorera neza.Tanga igitekerezo hepfo aha!
Ever Glory Fixtures,
Iherereye i Xiamen na Zhangzhou, mu Bushinwa, ni uruganda rukomeye rufite uburambe bwimyaka irenga 17 mu gukora ibicuruzwa byabigenewe,ubuziranenge bwo kwerekana ibicuruzwan'amasuka.Ubuso umusaruro wose wikigo urenga metero kare 64.000, hamwe nubushobozi bwa buri kwezi burenga 120.Uwitekasosiyeteburigihe ishyira imbere abakiriya bayo kandi izobereye mugutanga ibisubizo bitandukanye bifatika, hamwe nibiciro byapiganwa hamwe na serivise yihuse, byatumye ikizere cyabakiriya benshi kwisi yose.Umwaka ushize, isosiyete igenda yiyongera buhoro buhoro kandi ikomeza kwiyemeza gutanga serivisi nziza nubushobozi bwinshi bwo kuyibyaza umusaruroabakiriya.
Ibihe Byose Byicyubahiroyagiye ayobora inganda mu guhanga udushya, yiyemeje guhora ashakisha ibikoresho bigezweho, ibishushanyo, naingandatekinoroji yo guha abakiriya ibisubizo byihariye kandi byiza byerekana ibisubizo.Itsinda ryubushakashatsi niterambere rya EGF riteza imbere cyaneikoranabuhangaguhanga udushya kugirango duhuze ibikeneweabakiriyakandi yinjiza tekinoroji igezweho irambuye mugushushanya ibicuruzwa kandiinganda inzira.
Bigenda bite?
Igihe cyo kohereza: Apr-11-2024