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Supermarket nini zo muri Ositaraliya: Impinduka, Udushya, n'Abayobozi ku Isoko
Ositaraliya, iri ku mwanya wa gatandatu mu bunini ku isi, yabaye urumuri rw'abantu bakomeyeibirangobitewe n'imiterere myiza y'ubucuruzi bwayo n'abaturage bayo bafite ubwiza. Ibi byabayeho cyane cyane mu rwego rw'ibiribwa, aho ibicuruzwa birimo kwaguka cyane bitewe n'amahirwe meza yo ku isoko ry'igihugu.
Muri Ositaraliya, ipiganwa hagati y’ibirango bizwi cyane mu nzego zitandukanye ririmo kwiyongera, bigabanya icyuho ku isoko. Iyi miterere ituma habaho ahantu hahagije ibicuruzwa na serivisi byiza cyane ku baguzi bo muri Ositaraliya, bafite amahitamo menshi. Ubu buryo bwinshi butuma abaturage baho bahitamo gusa ibihuye n’ibyo bakunda, bigatuma ubucuruzi n’ibiribwa bitera imbere.
Kuva ku masoko manini yo muri Ositaraliya atanga uburambe bwo guhaha neza kugeza ku masoko yo mu gace ahendutse, ubuziranenge ntibuhinduka, bituma ibyo kurya byose bikenerwa byuzuzwa ku rwego rwo hejuru.
Waba ushaka amaduka meza cyane muri Ositaraliya cyangwa ufite agaciro gakomeye ku mafaranga, iyi nkuru itanga ibisobanuro byose by'ingenzi bikenewe kugira ngo umenye imiterere y'amaduka atandukanye muri Ositaraliya.
Imiterere y'amaduka manini yo muri Ositaraliya mu 2023
Mu 2023, imiterere y’amaduka manini muri Ositaraliya yerekana amaduka 2.186 y’ibiribwa, bigaragaza ko yagabanutseho gato 0.7% ugereranyije n’umwaka ushize. Iri gabanuka rito rigaragaza imiterere y’isoko ry’ubucuruzi mu gihe amaduka ahura n’ibyifuzo by’abaguzi bigenda bihinduka.
Uburambe Budasanzwe bwa Supermarket buri munsi
Amaduka manini yo muri Ositaraliya atanga uburambe bwihariye bwo guhaha, butuma atandukanye n’andi maguriro yo ku isi. Imiterere y’amaduka manini yagenewe guhaha ibintu byose by’ingenzi byitezwe mu bucuruzi, bigatuma habaho urugendo rurerure rwo guhaha mu buryo bumwe.
1. Kuba mu gihugu cyose:
Kubera ko imiyoboro y’ubucuruzi ikwirakwiriye mu gihugu hose, amaduka manini aherereye ahantu heza ho gukorera abaturage batandukanye. Ayo maduka akoresha ubuhanga buhanitse mu kurinda ibicuruzwa byayo, bigagabanya ubujura bukabije mu maduka.
2. Gahunda zo guhaha mu buryo burambye:
Amaduka menshi yo muri Ositaraliya yasubije ibibazo by’ibidukikije atanga ahantu hagenewe abakiriya gusiga andi masakoshi yo guhaha. Iyi gahunda ishishikariza abaguzi kongera gukoresha amasakoshi no kuyatwara mu gihe bazaba basuye ubutaha, bigaragaza ko biteguye gukomeza ibidukikije.
3. Ubudasa bw'ibicuruzwa:
Ubudasa bw'imico yo muri Ositaraliya bwatumye amaduka manini agurisha ibicuruzwa bitandukanye. Ibi byatumye habaho ipiganwa rikomeye, bishishikariza abacuruzi gukwirakwiza ibicuruzwa byabo. Ubu ni ibisanzwe kubona ibicuruzwa bitandukanye kuva ku bikoresho byo mu rugo n'ibikoresho by'ikoranabuhanga kugeza ku myenda n'ibiribwa munsi y'inzu imwe, bigaragaza ihame rishya ry'amaduka yo muri Ositaraliya.
4. Amahitamo yo mu gace utuyemo:
Abanya-Ositaraliya bazwiho uburyohe bwabo bwo kwibanda ku bicuruzwa bishya n'ubwiza bwabyo. Ibi byagize ingaruka ku mahitamo y'ibicuruzwa biboneka mu maduka manini, bituma habaho ibicuruzwa bitandukanye byiza kandi bishimishije.
Kwemera igihe cy'ikoranabuhanga mu guhaha ibiribwa
Impinduka mu gushaka ibisubizo by'ikoranabuhanga yarushijeho kugaragara cyane hamweamaduka maninigukoresha urubuga rwo kuri interineti kugira ngo rugere ku bakiriya babo. Gukoresha inzira z'urujya n'uruza cyangwa guhangana n'urujya n'uruza rw'abantu bishobora gutera ubwoba benshi, ari na ho ubucuruzi bw'ibiribwa kuri interineti bubera. Muri Ositaraliya, amaduka manini nka Tesco na Morrisons, ndetse n'amaduka yihariye nka Islande, atanga uburyo bworoshye bwo kugeza ibicuruzwa mu rugo. Iyi serivisi igera no ku masosiyete y'ibiribwa kuri interineti gusa, yashyize imbere isoko. Ariko, kuba ibicuruzwa bitangwa kuri interineti biterwa n'aho biherereye, aho uturere tumwe na tumwe dufite amahitamo menshi kurusha utundi.
Serivisi zo Gukoresha Ibiryo:Indi nzira iri kugaragara muri Ositaraliya ni ukugubwa cyane n'amasosiyete acuruza ibikoresho byo kurya. Izi serivisi ziguha ibikoresho byateguwe mbere n'uburyo bwo guteka ku muryango wawe, bigatuma wishimira amafunguro atetse mu rugo nta mbaraga nyinshi.
Amasoko 10 ya mbere muri Ositaraliya
1. Woolworths: Ifite uruhare runini mu isoko ry'ubucuruzi
Woolworths, yashinzwe mu 1924, yahindutse urusobe rw'amaduka manini muri Ositaraliya rufite isoko ringana na 37%. Ifite amaduka 995 kandi ikoresha abantu barenga 115.000, ibi bikaba ari inkingi y'ubukungu bwa Ositaraliya. Woolworths irakomeye mu gutanga ibicuruzwa bitandukanye kuva ku biribwa by'ibanze kugeza ku biryo biryoshye, ihaza ku buryo butandukanye abaguzi bakunda. Kwiyemeza kwayo kunyurwa kw'abakiriya bigaragarira mu bikorwa bishya nka Bunch club, yemerera abakiriya kugerageza ibishya.ibicuruzwano gutanga ibitekerezo, na gahunda ikomeye yo gutanga ibihembo yongera ubudahemuka bw'abakiriya binyuze mu gutanga amanota ashobora gucungurwa ku kugura. Woolworths kandi yateye intambwe ikomeye mu kubungabunga ibidukikije, igamije kugabanya ingaruka zayo ku bidukikije binyuze mu bikorwa nko kugabanya ikoreshwa rya pulasitiki n'ikoreshwa ry'ingufu.
2. Coles: Uruvange rw'umuco n'agaciro
Coles, yashinzwe mu 1914, ifite imigabane 28% by'isoko kandi ikora amaduka 833 muri Ositaraliya yose. Izwiho umuco wayo wo kugurisha ibicuruzwa ku giciro, ushyirwa mu ngamba zayo zo kugena ibiciro n'ibicuruzwa. Gahunda ya Coles ya Flybuys ni imwe mu nyungu zisesuye.sisitemumu gihugu, biha abakiriya amanota bashobora guhanahana kugabanyirizwa ibiciro no kugabanyirizwa amasezerano, bityo bigatuma abakiriya bakomeza kugumana no kunyurwa. Coles yiyemeje kandi kugira uruhare mu baturage no kubungabunga ibidukikije, hamwe n’ingamba zigamije kugabanya imyanda no guteza imbere ibidukikije mu buryo burengera ibidukikije.ibikorwa.
3. Aldi: Gusobanura neza uburyo bwo kwishyura
Aldi yavuguruye imiterere y’iduka rinini rya Ositaraliya kuva ryatangira gukoreshwa mu 2001, ubu ifite 10% by’isoko rifite amaduka arenga 570. Bitandukanye n’amaduka asanzwe, ubucuruzi bwa Aldi bwibanda ku gukora neza no ku giciro gito kugira ngo butange ibiciro biri hasi cyane. Ifite ahanini ibicuruzwa byanditse mu maguriro y’ibiciro ku giti cyayo, igabanya kwishingikiriza ku mafaranga y’ibirango mu gihe igenzura ubuziranenge. Uburyo bwa Aldi bwazanye uburyo bushya bwoubucuruzi, ashimangira ko ibiciro biri hasi bitagomba kwangiza ireme, ibyo bikaba byarakunze cyane mu gihe cy’ihungabana ry’ubukungu.
4. Drake Supermarkets: Guhanga udushya mu bunararibonye bw'abakiriya
Amaduka Manini ya Drake, nubwo ari mato afite ahantu harenga gato 60, yahindutseumuyobozimu guhanga udushya mu bucuruzi muri Ositaraliya y'Amajyepfo. Drake yashinzwe mu 1974, yazanye ibintu byinshi bya mbere ku isoko, nko mu maduka umutobe mushya n'amatapi ya kombucha, ndetse n'amahitamo meza yo guteka. Ibi bishya ntibitandukanya Drake n'abo bahanganye gusa ahubwo binatuma abaguzi barushaho kuryoherwa no guhaha mu buryo bworoshye no kugira akantu k'akataraboneka. Icyerekezo cya Drake mu guhanga udushya dushingiye ku bakiriya gikomeje gutuma akura kandi agakundwa.
5. IGA: Gushyigikira Umucuruzi Wigenga
IGA ikoresha urusobe rw'amaduka 1.455 yigenga, bigatuma iba umukinnyi ukomeye ku isoko rya Ositaraliya. Ubu buryo bushyigikira ubucuruzi bw'abaturage mu gace, butuma ba nyir'amaduka bahindura ibyo batanga bihuye n'ibyo abaturage bakeneye. Amaduka ya IGA akunze kuba ahantu ho gukorera, agaragaza ibyo abantu bakunda kandi agateza imbere uburambe bwo guhaha. Gahunda ya IGA Rewards irushaho kugenga uburambe bw'abakiriya binyuze mu masezerano n'ibikorwa byo kwamamaza. Byongeye kandi, kwibanda kuri IGA ku gushakisha ibicuruzwa mu gace biherereyemo bishyigikira abakora ibicuruzwa muri Ositaraliya kandi bikagabanya ingorane mu micungire y'ibicuruzwa.
6. Harris Farm Markets: Impuguke mu by'ibiribwa bishya
Harris Farm Markets yinjije umwanya mu isoko ry’ubucuruzi rya Ositaraliya, yibanda ku biryo bishya, bikomoka ku buhinzi, kandi biryoshye mu maduka yayo 27. Kuva yashingwa, Harris Farm si supermarket gusa ahubwo ni ahantu abakunzi b’ibiribwa bashaka ubuziranenge n’ubushya. Gahunda yabo y’ubudahemuka, Friend of the Farm, yongera ubwitabire bw’abakiriya binyuze mu gutanga amasezerano yihariye no kugabanyirizwa ibiciro, cyane cyane ku bicuruzwa bigezweho, ihaza abaguzi basobanukiwe bashyira imbere ubuziranenge kuruta igiciro.
7. Foodland: Ibiryo by'ibanze byo muri Ositaraliya y'Amajyepfo
Foodland yashinzwe mu 1871, yakuze ihinduka ikigo gikunzwe cyane muri Ositaraliya y'Epfo gifite amaduka arenga 90. Ubu bucuruzi bw'imiryango buterwa ishema no gushyigikira abatanga ibicuruzwa bo mu gace no kubungabunga ibyiyumvo by'umuryango mu maduka yayo. Foodland yitandukanya n'ubwitange ku bicuruzwa byo mu gace, akenshi igatanga urubuga ku bahanga mu bicuruzwa byo mu gace iyo amasosiyete manini atabikora. Ibanze ku gutanga serivisi zihariye no kugira uruhare mu baturage, hamwe nairushanwaibiciro, bitanga icyizere ku muyobokeumukiriyaishingiro n'umwanya udasanzwe ku isoko.
8. FoodWorks: Urusobe rw'Imiryango n'Iterambere
Hamwe n'amaduka arenga 700 mu gihugu hose, FoodWorks ikora nk'ikiraro hagati y'imikorere myiza y'uruhererekane rw'amaduka manini n'ubucuti bw'amaduka yo mu gace. Uburyo bwabo bw'ubucuruzi bushyigikira amaduka y'ibigo ndetse n'ay'abikorera ku giti cyabo, butanga uburyo bworoshye bwo guhuza n'ibikenewe mu gace. Gahunda ya Smart Rewards muri FoodWorks yagenewe guteza imbere amahitamo meza y'ubuzima mu baguzi binyuze mu guhuza ibihembo n'ibicuruzwa byujuje ibisabwa mu buzima. Ubu buryo bushya ntibutera imbere gusaumukiriyaubudahemuka ariko inashyigikira gahunda z’ubuzima rusange, bigatuma FoodWorks iba ingenzi mu bucuruzi bushingiye ku baturage.
9. Umucuruzi w’ibiribwa mwiza: Urugaga rw’abakiriya n’abakiriya mbere
Friendly Grocer, yahoze yitwa Four Square, ikora amaduka arenga 450 muri Ositaraliya. Uru ruhererekane rwubatse izina ryayo ku bijyanye na serivisi nziza no gushyira abakiriya imbere, bituma buri duka rigumana urwego rwo hejuru rw'ibicuruzwa bitangwa ndetse n'imikoranire n'abakiriya. Kumenyekanisha no gutanga poromosiyo buri gihe, byagaragajwe muri Friendly Grocer Catalogue, bituma abakiriya bakomeza kwitabira no gutanga agaciro, bishimangira umurava w'ikirango ku bwiza na serivisi. Friendly Grocer ikomeje kuba isoko ry'ingenzi mu gace runaka.supermarket, izwiho gukora ku giti cyayo no kumva ko ifitanye isano n'abaturage.
10. Costco: Inzu ikomeye mu kugura ibintu byinshi
Costco yahindutse umukinnyi ukomeye ku isoko ry’ubucuruzi rya Ositaraliya kubera uburyo bwayo bwihariye bwo kubika ibicuruzwa bushingiye ku bunyamuryango. Kuva yafungura iduka ryayo rya mbere i Melbourne mu 2009, Costco yagutse igera ku bice 12 hirya no hino mu gihugu, itanga ubwoko bwinshi bw’ibicuruzwa ku giciro gito cyane. Ubu buryo bukurura cyane imiryango n’ibigo bikoresha ingengo y’imari bashaka gucunga ubukungu bagura byinshi. Amafaranga y’ubunyamuryango, nubwo yafatwaga nk’imbogamizi, atanga kuzigama igihe kirekire no kubona serivisi nziza.ibicuruzwa, bituma Costco iba amahitamo akomeye ku bakoresha bashingiye ku gaciro.
Supermarket nini zo muri Ositaraliya
Isoko n'UbuyoboziMu rwego rwo guhatana mu maduka manini yo muri Ositaraliya, Woolworths ifite ikamba n'imigabane ikomeye ku isoko ya 37%, ikaba ari yo sosiyete nini cyane mu gihugu. Nta handi iri inyuma ni Coles, ifite imigabane myinshi ya 28%, igira uruhare runini mu guhindura imiterere y'ubucuruzi n'ibyo abaguzi bakunda. Aldi, izwiho ingamba zayo zo kugena ibiciro mu buryo buhendutse, yazamuye cyane urwego rwayo kuva kuri 4% mu 2009 igera kuri 11% uyu munsi, bigaragaza impinduka mu guhaha mu buryo bushingiye ku gaciro. Metcash, icuruza nka IGA, ikorera ku isoko ryihariye rifite imigabane ya 7%, yibanda ku gutanga serivisi zihariye no kugurisha mu buryo bugamije abaturage.
Amahitamo y'abaguzi n'Inzira
Gukundwa n'abaturageWoolworths si isoko rinini gusa ahubwo ni na supermarket ikunzwe cyane, aho 35% by'Abanya-Ositaraliya bayikunda kubera ibyo bakeneye mu biribwa. Coles ikurikira cyane, ikunzwe na 35% by'abaturage. Igishimishije ni uko Aldi na IGA bigaragaza imiterere itandukanye y'abaturage; Aldi ikunzwe gato n'abagabo (36%), mu gihe ubucuruzi bwihariye bwa IGA bukurura 35% by'abagabo. Woolworths ikunda cyane Gen Z, ifata 54% by'ibyo bakunda mu guhaha, bigaragaza ko iki kigo gishishikajwe no kwamamaza no gukusanya ibicuruzwa bishimisha abakiri bato.
Ingeso zo Gukoresha Amafaranga
Isesengura ry'Ikoreshwa ry'Ibiryo mu GucuruzaNk’uko Ikigo cy’Ibarurishamibare cya Ositaraliya (ABS) kibitangaza, Abanya-Ositaraliya bakoresheje hafi miliyari 10.6 z’amadolari mu maduka manini kugeza muri Gashyantare 2022, impuzandengo y’amadolari agera kuri 485 kuri buri muntu. Ibi byagabanutse ugereranije na Werurwe 2020, ubwo kugura ibintu mu buryo bworoshye bitewe n’icyorezo cya SARS-CoV-2 byatumye amafaranga akoreshwa agera kuri miliyari 11.9 z’amadolari, cyangwa 562 kuri buri muntu. Aya makuru ntabwo agaragaza gusa ingaruka z’ibikorwa mpuzamahanga ku guhaha ibiribwa ahubwo agaragaza n’uburyo amasosiyete y’amaduka manini ahura n’ibibazo byo guhangana n’ibibazo by’uruhererekane rw’ibicuruzwa.
Kwagura Isoko no Kutabaho kwa Walmart
Ingaruka ku bucuruzi mpuzamahangaBitandukanye n'ibyo bamwe bari biteze, Walmart, ikigo gikomeye cy'ubucuruzi muri Amerika, ntaho ibarizwa muri Ositaraliya, bituma ibigo bikomeye byo muri ako gace nka Woolworths na Coles byigarurira isoko. Uku kubura ni inyungu ikomeye ku bigo byo muri ako gace, bihuza serivisi zabyo n'abaturage ba Ositaraliya n'ibyo bakunda nta rushanwa riturutse kuri Walmart.
Icyerekezo cy'ejo hazaza n'ibyerekezo byo kuri interineti
Iterambere n'Impinduka mu IkoranabuhangaUrwego rw'amaduka manini muri Ositaraliya rwiteguye gukomeza gukura, bitewe n'imiterere myiza y'ubucuruzi n'urujya n'uruza rw'abakerarugendo bashaka ibicuruzwa bitandukanye kandi byujuje ubuziranenge. Kubera iyo mpamvu, amaduka manini ntabwo ari kongera ubunararibonye mu maduka gusa ahubwo arimo no kwagura uburyo akoresha mu ikoranabuhanga. Guhaha ibiribwa kuri interineti biri gutera imbere, aho ibigo bizwi bihindura ubucuruzi bwa elegitoroniki kugira ngo bihuze n'ibyo abaguzi bakunda cyane kugira ngo byorohereze.
Umwanzuro:
Mu gusoza, inganda z’amaduka yo muri Ositaraliya zihagarariye isoko rikomeye kandi rigenda ritera imbere ritanga umusaruro ku baguzi batandukanye. Hamwe n’ibihangange nka Woolworths na Coles byiganje muri uru rwego, hamwe n’abakinnyi bashya nka Aldi na IGA bagaragaza amahirwe yihariye, imiterere y’aho hantu irahanganye kandi ikungahaye ku mahirwe. Impinduka zigana ku bikorwa birambye no kwakira impinduka mu ikoranabuhanga zirimo gushyiraho amahame mashya muriingandaUko amaduka manini yo muri Ositaraliya akomeje kumenyera ibyo abaturage barushaho kwita ku bidukikije kandi bazi ikoranabuhanga bakunda, biteguye kugera ku ntsinzi ikomeye mu gihe kizaza.
Ku bashaka ubuziranenge, ubudasa, no korohereza abaguzi, amaduka yo muri Ositaraliya atanga amahitamo yo ku rwego rw'isi agoye guhuza. Hamwe n'ishoramari rikomeje mu bikorwa remezo bifatika n'ikoranabuhanga, aba bacuruzi bemeza ko urwego rw'amaduka yo muri Ositaraliya rukomeza kuba ku isonga mu guhaha ku isi.ubucuruziudushya.
Shaka naUsTuragutumiye gusangiza ubunararibonye bwawe n'ibyo ukunda. Ibyo ni byosupermarketni wowe ukunda kandi kuki? Ubumenyi bwawe budufasha kubyumva no kugukorera neza. Siga igitekerezo hano hasi!
EVer Glory Fibikoresho,
Iherereye i Xiamen na Zhangzhou, mu Bushinwa, ni uruganda rw'indashyikirwa rufite uburambe bw'imyaka irenga 17 mu gukora ibintu byihariye,rekingi zo kwerekana zifite ubuziranengen'amashelegi. Ubuso bwose bw'umusaruro w'ikigo burenga metero kare 64.000, hamwe n'ubushobozi bwo kwakira amakontena arenga 120 buri kwezi.ikigoIhora ishyira imbere abakiriya bayo kandi ikaba yihariye mu gutanga ibisubizo bitandukanye bifatika, hamwe n'ibiciro bishimishije na serivisi yihuse, ibyo bikaba byarahesheje icyizere abakiriya benshi ku isi yose. Uko umwaka ugenda ushira, ikigo kigenda gikura buhoro buhoro kandi gikomeje kwiyemeza gutanga serivisi nziza no kongera ubushobozi bwo gukora ku isoko ryacyo.abakiriya.
Imikino ya Ever Gloryyagiye iyobora inganda mu guhanga udushya, yiyemeje guhora ishaka ibikoresho bigezweho, imiterere, n'ibindiingandaikoranabuhanga rigamije guha abakiriya ibisubizo byihariye kandi binoze byo kwerekana. Itsinda ry’ubushakashatsi n’iterambere rya EGF riharanira cyaneikoranabuhangaudushya kugira ngo duhuze n'ibyo dukeneye bikomeje kwiyongeraabakiriyakandi ishyiramo ikoranabuhanga rigezweho rirambye mu gushushanya ibicuruzwa noinganda inzira.
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Igihe cyo kohereza: Mata-11-2024